AUCB International draft designs theme

Theme One: USB Stick is designed to use Rubber which complies with the recycled material idea. Regarding the gift pack I chose leather for the envelope rather than transparent plastic box because it adds more value to the product resulting more convenient for a special present.

Planning book1 Design:It echoes AUCB logo. It could be a sketch book - the paper format inside is blank, to offer functional and stylish besides it gives a wider range of use.

Planning book2 Design: I considered environment in the process of selecting materials and processing. I would like to communicate comfort and warmth of nature color, with the use recycled paper (which makes it even more attractive also).

Business Card

I experimented with the use of Laser Cut in Cardboard that produced my own business card (as shown here). The format is the same as in my personal website which is consistent and reflects myself as a designer. Also, the use different materials such as plastic bottle or in waste materials inspires me and relates to my professional project Eco-product.

wengraphics.com

“Wengraphics” is my website.

“Wengraphics” is my website. I chose my Chinese name Wen for my work studio because I want it to represent my personal and professional profile and life experience. The main home page image shows a moment of my journey in Chile in 2008. I replaced the typical mouse pointer with a Compass to guide the user through my website which represents the exploration of the various nuances of my professional and personal journey. Due to the time constraint, learning how to code the website was a challenge but even in such a short period of time I managed to create my site with the help of E-learning self-guided websites. Two of them are: http://jquerystyle.com/ http://flowplayer.org/tools/demos/index.html

Air Raid Shelter

This is Binding (Dapu) factory located in Shanghai. Is a friend leads me to visit last summer in 2009. The interesting thing is, this is one is located in the Air Raid Shelter Factory. Well! Lets go to Hole!

There is traditional Chinese character molds for lead-type at Dapu factory, dose compares with Ri Xing Typography in Taiwan, Ri Xing Typography has the last complete set of traditional Chinese character lead-type molds in the world. Now it’s attracting a new generation of typophiles, the further information see Ri Xing's blog

The banner on the wall "Please on own initiative observe the fire security system"

I am very tourist

SIGN OF EXIT

The Hole goes to another space

Book Banding

Cutting

Book Banding--Sewing machine

Post crisis consumerism- Some thoughts

The video was about post crisis consumerism. In the present economic climate, consumer behaviour is remarkably different. The Chinese character for crisis is same as that for opportunity. And this is the gist of the whole talk.

Basically, consumers are increasingly becoming more and more empowered. Not only because they have to make optimal use of their monetary reserves but also because brands need to change themselves to become not just about value but also values. The association between a brand such as Nike and the consumer is not just based on the price factors but also on how the consumer perceives the brand.

In the current economic climate, any brand that wished to sustain itself over a longer period of time will need to understand the dynamic psyche of the empowered consumer and position or rebrand itself accordingly to not only provide the goods or services but also the associated values of say, green credentials, positive brand image, honesty etc.

Profiling target audiences has to take into account not only demographics but also psychographic identification and create a brand that identifies itself with the values and beliefs of this new age consumer